Tony the Tiger™ and Local 12-year-old Cancer Survivor Unveil Specially Designed Children’s Miracle Network Kellogg’s Cheez-It® Cracker Box
Co-Branded Kellogg’s Cheez-It® Boxes Will Feature Five Pediatric Patients and Be Sold Exclusively In Food Lion and Bottom Dollar Food Stores
A local 12-year-old boy from Virginia is being honored for his courageous battle against Leukemia. Carsten Connolly from Arlington, Va., will be featured along with other Children’s Miracle Network Champions on specially-designed boxes of Kellogg’s Cheez-It® crackers.
From June 6-26, Food Lion and Bottom Dollar Food stores will carry the exclusive cracker boxes. Kellogg will donate $1 (up to $50,000) for every four boxes sold to Children’s Miracle Network, a charity that raises funds for more than 170 children’s hospitals, including Children’s National Medical Center, where Carsten was treated.
A product unveiling was held at a Food Lion in Fairfax, Va., on June 6 with Carsten, Tony the Tiger™, Dr. Bear and Children’s National Medical Center representatives in attendance.
Carsten is one of five Children’s Miracle Network hospital patients highlighted on the Kellogg’s boxes. They are just five of the 17 million kids treated at Children’s Miracle Network’s 170 children's hospitals.